May 29, 2006

Help AMPCO see the big picture

The recent suggestion by the Association of Major Power Consumers in Ontario (AMPCO) that the province should essentially ignore the climate-change impacts of burning coal to produce electricity left us thinking about why AMPCO seems to be so completely in the dark about such a crucial issue.

It must be, we decided, that AMPCO members are so busy running some of Canada’s biggest companies that they have not had time to fully digest the implications of an increasingly erratic global climate – more frequent and severe storms and hurricanes, drought, flooding, soaring summer heat and smog, species extinctions, etc.

Fortunately, there is now a great chance for AMPCO members to catch up fast.  The powerful new film, An Inconvenient Truth, details former U. S. Vice President Al Gore’s efforts to shed some light on the potential calamities facing the planet as a result of human-caused climate change. 

This is where you come in.  We want you to reach out to the members of AMPCO by taking their busy senior managers to a night at the movies.  Invite your favourite AMPCO manager to see An Inconvenient Truth.  Tell them it’s a “must see,” particularly for those who work for companies that are among the biggest greenhouse gas emitters in the country.  Be generous: offer to pick up the tickets and pay for the popcorn and to even take them out for a coffee afterwards to further discuss Gore’s message that we must make changes now – not a decade from now.  (For a list of AMPCO member companies, click here.)  Remember, these are busy people, so you will have to be persistent to get them to make room for your movie night in their schedules.

Of course, if you are unable to have them attend with you, please go and see it yourself on opening weekend to show your support of the film.An Inconvenient Truth opens June 2nd in Toronto at the Cumberland Theatre; in Ottawa on June 9th at the Bytowne Cinema; in London on June 30th at the Rainbow Galleria; and in Waterloo on June 23rd at the Princess Theatre

For more about the movie, visit

Please pass this message on to your friends.

Thank you

Jessica Fracassi
Communications & Membership Manager
Ontario Clean Air Alliance
402-625 Church St, Toronto M4Y 2G1
Phone: 416-926-1907 ext. 245
Fax: 416-926-1601